Users will soon have a fresh option that allows them to reduce the volume of AI-created media appearing in their streams. This initiative comes as the platform disclosed that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread rollout. This shift coincides with a surge in content created by AI, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing video streams on a popular video site exclusively feature content made by AI. A large amount of this output is classified as mass-produced AI material, a term for poor-quality, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that many people appreciate content produced via AI tools, ranging from AI artwork to educational videos, and we want to give people the power to see more or less of that, depending on their own choices,” stated a platform representative.
AI on the Platform
TikTok shared that there are presently 1.3 billion videos on its network identified as AI-generated. In total, in excess of 100 m pieces of content are uploaded to the app each day, making clips made by AI a minor portion of its overall inventory.
User Control Features
Members will be capable of decrease or raise the amount of AI-generated videos they watch by using the topic control setting in the app and choosing the AI content topic. Other topics that are already be adjusted under the tool include politics, fashion, beauty, and movement.
Platform Guidelines
Its guidelines mandate creators to tag lifelike AI-generated content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be taken down under its user guidelines.
Additionally, the service will now apply an artificially created label to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is aimed to deter users from trying to evade the tagging system.
Responsible AI Funding
TikTok is furthermore launching a $2m awareness program for experts and institutions to create learning resources about using AI responsibly. This project will assist charitable organizations focused on teaching computer science.
Moderation Strategy
TikTok has justified its safety measures, following discussion over intentions to cut jobs for hundreds of review team members in the UK. The company is set to reduce 439 jobs in its content moderation division in London, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most distressing content ahead of it is viewed by people. The platform reported a significant reduction in explicit and harmful content seen by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with harmful content as swiftly, which is where a extensive automated help is really helping us process content quickly.”
